How to Sell Millennials on Your NPO [Video]
News flash: Millennials don’t care about your nonprofit. Name recognition and branding isn’t the most important thing Millennials consider when looking to make a difference in the world. They want to...
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The Greatest Online Video Ever Made by a Nonprofit
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine...
View Article[AFP 2015] The Donor Retention Change You Can Make Right Now
When it comes down to it (whether you like it or not) you’re always going to be competing for money from other organizations. So what’s going to set your organization apart from the other guys? At AFP...
View Article[AFP 2015] What Your Small Staff Should Be Doing Right Now for Donors
Working with a small staff can mean monumental challenges. It’s just not fair that the big guys get more resources and more help. But you work for a nonprofit, and you’re set on making a difference. We...
View Article[AFP 2015] AFP CEO and President Shares Fundraising Insight
When you put 4,000 fundraisers at one conference, there’s a certain energy in the air—and it was infectious at AFP 2015 in Baltimore. But what seemed to be the topic on everybody’s mind? Improving...
View Article[AFP 2015] How Your Organization Can Connect with Millennials
Millennials are coming up full force into power play positions for nonprofit organizations. Some of them may not have the monetary contributions to give in their lives quite yet. But that doesn’t mean...
View Article[AFP 2015] Follow Sargeant’s Orders: Changing One Aspect of Marketing Your...
He’s Professor of Fundraising, Chief Scientist for Bloomerang and all-around fundraising guru for nonprofits. And his last name is Sargeant. This guy is awesome. We were lucky enough to catch up with...
View ArticleHow to Master Your NPO Content Marketing [VIDEO]
It’s a daunting task to think about how to start utilizing content marketing in your nonprofit. It’s also not easy to master it if you’ve already taken a stab at it. It just so happens that content...
View ArticleEight Ways to Grow Your Mission with Videos
Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s...
View ArticleHow to Create Video Content for Nonprofit Donations
In our Hubinar with Jeremy Vest, we learned that video is powerful. We also learned that the problem with video is that it’s difficult. Coming up with content, conveying a message effectively, and...
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